ABOUT ME
I’m Tash, Natasha for long. A Graphic Designer, ISFP, lover of pasta from Auckland.
MY STORY
For as long as I can remember, I’ve been creating. Being an inside-kid, I was always drawing, painting, crafting, and using up all my computer time on Microsoft Paint 95. After high school, unsure of what path to take, I stumbled upon Media Design School and found myself surrounded by like-minded creatives. I knew I’d found the right place.
I’ve spent the past decade at Auckland’s heritage department store, Smith & Caughey’s, where I served as the in-house Marketing & Brand Design Lead. Starting as a fixed-term Junior Designer, I grew into a design and direction-led role overseeing brand direction, campaign rollouts, and creative execution across all outputs, digital and physical. My work spanned large-scale retail and experiential projects, discount promotions, editorial design, window displays, and event styling support, connecting seasonal storytelling with consistent brand identity.
Those years shaped my craft and laid the foundation for how I work today; thoughtful, detail-driven design built on clarity, warmth, and intention, with storytelling, strategy, and everyday experience at its core.
Do me a favour, take a look at some of my work and then compliment me on it.
Tash has an innate ability to analyse and create design solutions, from the intangible to the tangible, understanding and creating a visual pathway forward.
— KIRSTEN SOMERVILLE MANAGER, SMITH & CAUGHEY’S
Tash is a design wizard! I sent her a mumbled 3 minute voice note and Pinterest board and she nailed it!
— CAITLIN DRADER BRANDING CLIENT