S23 Windows
Retail Window Display
With those intentions set, I created this weird pattern that was a mix of rigid geometric shapes and flowing stripes, that we could dissect, rotate, repeat and layer. I found this pattern resonated with a wide age range, depending on your perspective it could take on some 60s, 70s or 80s vibes while still being contemporary. Insitu we surrounded that with colourblocking the walls and floor, completed of course with complementary fashion, accessories and homeware.
With those intentions set, I created this weird pattern that was a mix of rigid geometric shapes and flowing stripes, that we could dissect, rotate, repeat and layer. I found this pattern resonated with a wide age range, depending on your perspective it could take on some 60s, 70s or 80s vibes while still being contemporary. Insitu we surrounded that with colourblocking the walls and floor, completed of course with complementary fashion, accessories and homeware.
CREDITSHigh Summer Retail Window Display for Smith & Caughey’s, 2023.
Concept Kirsten Somerville and Tash Coyle.
Layout Design and Planning Kirsten Somerville and Tash Coyle.
Install and Fashion Styling Saimai Utto and inhouse Visual Merchandising team.
Photography Tash Coyle.