The second drop began in response to the unexpected intensity of the first. Friends who missed out asked for another chance, and several sent increasingly passionate messages requesting previews, custom pieces, or “dibs” on specific magnets. To make the next release feel fair, I introduced a more structured system for Round Two.

All followers were removed from the private Instagram account, and anyone who wanted access had to actively re-request to follow. This reset narrowed the audience to sixteen returning followers (70% retention), a smaller but far more engaged group. In the days leading up to the release, I pre-loaded every magnet post to keep the grid consistent and calm, then accepted all follow requests simultaneously at 7pm on drop night to give everyone an equal starting point.

The second release was smaller due to limited materials and craft supplies. Despite the reduced inventory and audience size, Round Two sold out at an even faster pace: twenty-three of the twenty-four magnets were claimed within the first hour. The enthusiasm was heightened, with friends setting alarms for the 7pm drop, strategising, sending frantic DMs, and, in one case, asking for my craft supply list so they could attempt to recreate a magnet they’d missed.